Scenario
You have owned a boat dealership in San Diego for the past five years and your business is booming! You’ve recently hired 10 additional salespeople. You had over $200 million in sales this year and are projected to do $300 million in sales next year. Your customer base is extensive and includes buyers and prospective buyers from all over the world. In order to increase sales through personalization and targeting, you’ve decided to introduce a CRM software program for you and your team.
