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Running Head: ORGANIZATION CASE STUDY
1
Organization Case Study: Nike Inc.
Thesis
Nike Company is among the biggest inventers, marketers, and suppliers of athletic
footwear, attire, gear, and accessories for an extensive variety of sports and fitness activities.
Operations of the business are in America, Asia, Europe, the Middle East, and Africa. The
company is headquartered in Beaverton, Oregon, and has over 63,000 employees.
Outline
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Introduction
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Organization’s Global Strategies
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Other Company’s Strategies for Going Global
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Conclusion
Running Head: ORGANIZATION CASE STUDY
Organization Case Study: Nike Inc.
Name
Institution of Affiliation
Date
1
ORGANIZATION CASE STUDY
2
Introduction
Nike Company is among the biggest inventers, marketers, and suppliers of athletic
footwear, attire, gear, and accessories for an extensive variety of sports and fitness activities.
Operations of the business are in America, Asia, Europe, the Middle East, and Africa. The
company is headquartered in Beaverton, Oregon, and has over 63,000 employees. The
organization is already global as it operates in over 120 countries around the world (Merikanto,
2019).
Organization’s Global Strategies
The company has strategies that led to its global market as well as sustaining it globally.
The beginning of the enterprise strategy was instinctive at a time when Phil Knight was still a
scholar at the university. He by this time believed it would be advantageous to the organization if
it used manufacturing plants in further countries out of the United States since it would lower the
cost of workforce. By the time, according to his thinking, the viable locations wer…