Description
- THIS PROJECT WILL BE DONE PN CHILE
- se 2-3 reliable sources off SDSU Library
- Market and Industry potential include factors that consider economic and business environment analysis (aimed at highlighting why this would be a good market to enter for the brewery:
- Demographics: Population, growth rate, distribution of population (age groups), rural vs. urban, cities vs. villages (target market demographic)
- Per capita income levels, wealth distribution (beer affordability…)
- Major exports and trading partners
- Business environment: Government attitude to foreign investment and trends, ease of doing business, trade regulations
- Inflation levels, currency exchange rate; risks of devaluation versus the dollar
- Education and literacy levels, availability of skilled labor, labor costs
- Membership in regional economic and trading blocks
- Legal system: Protection of intellectual property rights, enforcement of contracts
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