المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
Department of Business Administration
College of Administrative and Financial Sciences
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 1st
CRN:
Academic Year:
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 15
2022-23
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.
2.
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (CLO-1)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. (CLO-4)
Part-A:
Case Study
Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1
“Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th
ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. How does marketing impact the consumption of water, and how has this impact changed
since the mid-20th century? (2.5 Marks)
2. Describe three distinct target markets for drinking water. How does marketing create value
for each of these segments using the four Ps: product, price, place, and promotion? (2.5
Marks)
3. How has changing societal values impacted the way in which water is purchased and
consumed? (2.5 Marks)
Part-B:
Critical Thinking
Reading required: – Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on
your understanding.
1. Suppose you own an herbal tea company and you want to introduce a new product called
Mint-Enhanced Tea—a mint and lemon herbal tea. Being a marketer, how you should go
about creating excitement using various social and mobile media tools?
Chapter-3. (2.5 Marks) (Minimum 150 words)
2. Today, marketers cannot ignore consumers’ concerns about the environmental impact of the
firm’s activities. What are some of the environmental concerns consumers have regarding
marketing activities? Critically examine how can marketers address these important
concerns? Chapter-5 (2.5 Marks) (Minimum 150 words)
3. Taking into account the example of buying “iPads” for personal use versus buying more than
“100 iPads” for a firm, how you can differentiate between the consumer buying process
discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?
Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)
Important Notes: •
•
•
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the
textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.
Good Luck
Answers
Part-A
1.
2.
3.
Part-B
1.
2.
3.
Purchase answer to see full
attachment
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
Department of Business Administration
College of Administrative and Financial Sciences
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 1st
CRN:
Academic Year:
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 15
2022-23
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.
2.
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (CLO-1)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. (CLO-4)
Part-A:
Case Study
Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1
“Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th
ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. How does marketing impact the consumption of water, and how has this impact changed
since the mid-20th century? (2.5 Marks)
2. Describe three distinct target markets for drinking water. How does marketing create value
for each of these segments using the four Ps: product, price, place, and promotion? (2.5
Marks)
3. How has changing societal values impacted the way in which water is purchased and
consumed? (2.5 Marks)
Part-B:
Critical Thinking
Reading required: – Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on
your understanding.
1. Suppose you own an herbal tea company and you want to introduce a new product called
Mint-Enhanced Tea—a mint and lemon herbal tea. Being a marketer, how you should go
about creating excitement using various social and mobile media tools?
Chapter-3. (2.5 Marks) (Minimum 150 words)
2. Today, marketers cannot ignore consumers’ concerns about the environmental impact of the
firm’s activities. What are some of the environmental concerns consumers have regarding
marketing activities? Critically examine how can marketers address these important
concerns? Chapter-5 (2.5 Marks) (Minimum 150 words)
3. Taking into account the example of buying “iPads” for personal use versus buying more than
“100 iPads” for a firm, how you can differentiate between the consumer buying process
discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?
Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)
Important Notes: •
•
•
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the
textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.
Good Luck
Answers
Part-A
1.
2.
3.
Part-B
1.
2.
3.
Purchase answer to see full
attachment
