- Read the weekly lecture.
- Read the DargeanGrix Business Scenario downloaddocument.
- Read the following: Intangible Assets: They’re Not What You Think They Are (Links to an external site.), Intangible Values: The Building Blocks of Purpose (Links to an external site.), 28 Examples of Intangible Things (Links to an external site.), and Selling Intangibles: How to Sell What the Customer Can’t See. (Links to an external site.)
- Read the Intangible Benefits (Links to an external site.) entry.
- While not required reading, the An Intangible Example downloaddocument may be useful.
In Week 1, you examined several perspectives on the concept of innovation and identified some of the areas of an organization in which opportunities for innovation were likely to exist. This week, consider the intangibles that are a part of every organization. After reviewing the DargeanGrix Business Scenario downloaddocument, identify at least three intangible elements found in the scenario. Explain why you believe they are intangibles, and describe how you would go about assigning value to those elements.
